Description

Advanced social media course offered by Digital Era Courses institute is known to be amongst the finest institutes across Bangalore to provide adequate knowledge about the subject to the aspirants. One can choose from monthly, weekly, daily courses and even hourly courses which they can later customize according to their time preferences. Isn't it the best freedom to enjoy in this quarantine?

This is an objective-oriented course that will land the aspirant to a dream job or to improve their business. Being a social media expert will help you in the full-time salaried profession as well as in freelance projects. The institute might be new in town but people driving the brand are experts in the industry with an ample amount of experience by their side.

This is an instructor-led course. In the 40-hour of the certification, students will get Online Live training where they will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance with the option of seeking a trial class before the enrolment. 

 

What will I learn?

  • What is social media, the importance of social media and how social media influences business
  • Social Media account creations, setting up Facebook, LinkedIn Pages and how to optimize Instagram for Business
  • What are social media posts, type of posts (organic, sponsored, suggested) and structure of a post

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Loan Facility
  • Interview Training

Introduction To Social Media

  • What is social media
  • Importance of social media
  • How social media influences business
  • Introductions to Social Media Channels
  • How social Media channels & algorithms work (profile, a news feed, Declared behaviour & undeclared
  • Behaviour)
  • Social Media Facts & statistics


Social Media Optimisation

  • Social Media account creations
  • Setting up Facebook & LinkedIn Pages
  • How to optimize Instagram for Business
  • Social Media stories and optimization
  • Create Facebook and LinkedIn Groups
  • Setting up Facebook Business Manager
  • How to do Video Optimization
  • IGTV –Instagram Video Platform
  • WhatsApp Marketing
  • Setting up of podcast
  • Influencer Marketing


Social Media Posts

  • What are social media posts
  • Type of posts (organic, sponsored & suggested)
  • Structure of a post
  • Hashtags & How to create & promote it
  • Hashtag promotions and techniques
  • Different types of Engagements in Social Media (Likes, comment, Shares, Tweets, Pins, etc.)
  • Introduction to Visual Content Creation tools (Canva, Lunapic, PhotoScape, Piktochart)
  • How to create impressive social media posts (Practical session & Assignments)
  • Social Media post-performance analysis (how to Measure & optimise & improve)
  • Social Media Management Tools (Hoot suite, sprout social, buffer, Zohosocial)
  • Twitter management & analytics tools –Tweet deck, Twitter Counter
  • Manage post publishing through tools (Assignment)

 

Community Building On Social Media

  • Introduction to Social Media community building
  • How to optimize social media business channels
  • How to get Followers & how to do Group participation
  • How to build community & brand awareness organically
  • How to build fan page marketing on Facebook
  • Setting up & optimization of Events and Live broadcasts on Facebook
  • Facebook Messenger Marketing using Mobile Monkey
  • Viral marketing on Facebook
  • Techniques to follow on Facebook
  • Techniques to follow in Instagram
  • Techniques to Follow in Twitter
  • Techniques to follow in LinkedIn
  • Techniques to follow in Pinterest
  • Techniques to follow in Google My business
  • Techniques to follow in Reddit
  • Techniques to follow in Tumblr
  • Techniques to follow in YouTube
  • Techniques to follow in Quora


Social Media Workflow

  • What is Social Media Workflow
  • Advantages and uses of workflow
  • Steps to create a Social media workflow
  • How to do Business Analysis
  • Create Social Media Analysis
  • How to do competitor Analysis
  • Road map for Social media
  • How to create a social media strategy
  • How to execute social media strategy to business
  • Create Social Media workflow for trainee business (Assignment)


Social Media Analytics

  • Introduction to Social Media Analytics
  • Facebook Analytics
  • Instagram Analytics
  • Twitter Analytics
  • Pinterest Analytics
  • LinkedIn Analytics


Social Media ROI

  • What is social media ROI
  • Objectives of measuring ROI
  • Why Social media ROI is important
  • Social Media Metrics
  • Tools to measure ROI


Social Media Marketing

  • What is Social Media Marketing
  • Difference between social media Optimization & Marketing
  • Introduction to Facebook & Instagram Advertising
  • Types of Facebook Advertising Objectives
  • How to target audience in Facebook Ads
  • How to run ads in Instagram & Audience Network
  • How to setup budget and schedule
  • Different types of advertising costs & bidding options
  • Types of Facebook ad formats
  • How to setup Facebook Pixels
  • How to use a power editor tool
  • Run Facebook campaign and analyse the results
  • Introduction to Twitter Advertising
  • Types of twitter advertising objectives
  • How to target audience in Twitter ads
  • How to setup budget and schedule
  • Different types of advertising costs & bidding options
  • How to setup twitter conversion tracking
  • Run Twitter campaign and analyse the results
  • Introduction to LinkedIn advertising
  • Different types of LinkedIn Advertising objectives
  • How to target audience in LinkedIn Ads
  • How to setup budget and schedule
  • How to set up conversion tracking
  • Run LinkedIn Ads and analyse the results
  • Introduction to QuoraAdvertising
  • Different types of Quoraadvertising objectives
  • How to target audience in Quora ads
  • How to setup budget and schedule
  • How to set up conversion tracking
  • Create ads for Trainees business

Mr.Srikanth Narasimhaswamy

The trainer has 6 years of industry experience and more than 4 years of teaching experience and trained 300+ students.

The trainer is good at the following :

Domain Research, Domain Registration and Hosting.
On page optimization with keyword research, content writing, Meta tags, title tags and internal page linking.
Social Media Optimization and Marketing (Face book, LinkedIn, Google+, Pin Interest, etc).
Web Design, which is Search Engine friendly, Creating Blogs, Forums Posting and Traffic Generation.
Off page Optimization like Directory Submission, Forum Submission, Article submission and Link Building.
Search Engine Submissions (Google, Yahoo Bing…).
Generating Site maps, Robots.txt, Meta tags, Keywords, Page, Post Titles H1, H2, H3 tags, Content Management, Page ranks.
Google Analytics tool, Site maps, Google Web Master tool, Ad words, Ad sense and Webmaster tools.
Search code insertions and maintaining visitors search data.
Domestic and International (Manually) Top Google Listing.

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Description

Advanced social media course offered by Digital Era Courses institute is known to be amongst the finest institutes across Bangalore to provide adequate knowledge about the subject to the aspirants. One can choose from monthly, weekly, daily courses and even hourly courses which they can later customize according to their time preferences. Isn't it the best freedom to enjoy in this quarantine?

This is an objective-oriented course that will land the aspirant to a dream job or to improve their business. Being a social media expert will help you in the full-time salaried profession as well as in freelance projects. The institute might be new in town but people driving the brand are experts in the industry with an ample amount of experience by their side.

This is an instructor-led course. In the 40-hour of the certification, students will get Online Live training where they will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance with the option of seeking a trial class before the enrolment. 

 

What will I learn?

  • What is social media, the importance of social media and how social media influences business
  • Social Media account creations, setting up Facebook, LinkedIn Pages and how to optimize Instagram for Business
  • What are social media posts, type of posts (organic, sponsored, suggested) and structure of a post

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Loan Facility
  • Interview Training
₹13,500 ₹ 15,000

Hurry up!! Limited seats only

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